Sena Terzi, CEO & Founder

Sena Terzi is the founder of Wealin, a social experience platform built around discovering, sharing, and preserving the places and experiences that shape our lives.

In 2021, Sena moved independently to London, where she established her own consultancy and began working with entrepreneurs and growing businesses across strategy, marketing, business development, and digital transformation.

Before moving to the UK, she earned a Bachelor's degree in Econometrics from Uludağ University, developing a strong analytical background in statistics, economics, finance, and business modelling. Over the years, she combined this foundation with hands-on experience in marketing, technology, artificial intelligence, and digital product development.

From travel lover to founder

Outside of her professional career, Sena has always had a deep love for travel, discovering new places, restaurants, cultures, and experiences. Eventually, she realised that travelling wasn't simply something she enjoyed — it was one of the things that made her happiest in life.

Ironically, part of the inspiration for Wealin came during a period when she couldn't travel at all.

While going through a lengthy UK immigration process, Sena spent almost a year unable to leave the country. Missing something that had always been such an important part of her life made her understand just how much travelling, discovering, and experiencing new things meant to her.

So, while she couldn't explore new countries, she started exploring closer to home. She dedicated that period to discovering restaurants, neighbourhoods, hidden places, and new experiences around her. It changed the way she thought about travel entirely. An experience didn't have to happen thousands of miles away to be worth remembering. A restaurant, a street, a night out, or a place discovered in your own city could become just as meaningful.

That period eventually became part of the inspiration behind Wealin — a place not only for travel, but for the experiences that make up a life.

Behind every beautiful picture

But there was another side of the idea that mattered deeply to Sena.

Looking back through years of travel photographs, she noticed how easy it was for a picture to tell only half of a story. A beautiful beach, an incredible restaurant or a photograph from another country could make a moment — or even an entire life — look perfect.

But the person behind the photograph might have been going through something completely different.

Some of the happiest-looking photographs can belong to difficult periods of our lives. Some of the most beautiful trips can happen while we're struggling with something nobody else can see.

Sena wanted Wealin to leave room for that honesty too.

Alongside the beautiful places and experiences, Wealin gives people the opportunity to preserve the story behind them: What was actually happening in your life when this photograph was taken? Was everything really as perfect as it looked?

There is no pressure to share that part publicly. Some memories can remain personal. Others can be shared to remind people that social media rarely shows the whole picture.

For Sena, that became an important part of what makes Wealin different: celebrating beautiful experiences without pretending that life itself is always beautiful.

Why Wealin exists

Today, she brings together her experience in business strategy, marketing, technology, AI, and product development to build Wealin into a different kind of social platform — one that encourages people to experience more of the real world, preserve what those experiences actually meant to them, and discover the world through other people.

For Sena, Wealin is ultimately built around two simple truths: